Marketing and communications forum
First click to first day: Transforming MAT marketing and recruitment
Join Applicaa's MAT Team to discover how enquiry click-to-start strategies can transform your trust's admissions performance at this exclusive breakfast forum for Marketing and Communications leaders. Connect with peers facing similar recruitment challenges, explore proven techniques to remove application barriers and boost conversion rates, then return to your trust with practical, data-driven solutions that deliver measurable ROI.
Who should attend: Directors of Marketing, Heads of Communications, Marketing Managers, Admissions Directors, and Trust-level leaders responsible for student recruitment and brand strategy across your MAT.
📅Wednesday 11 February
🕐 8:30 - 10.00
📍1EdCity Walk, London, W12 7TF.
What will we explore?
Enquiry Through To Enrolment Conversion – Identify and eliminate barriers in the parent journey to boost enquiry-to-enrolment conversion rates
Multi-Channel Campaign Strategies – Build cohesive digital marketing across your Trust while maintaining individual school identity.
Parent Engagement Workflows – Implement automated communication sequences that nurture families from initial interest through to application
Measuring Marketing ROI – Establish analytics frameworks that track performance metrics and demonstrate clear value to senior leadership
Brand Consistency with Local Flexibility – Balance centralised MAT marketing support with empowering individual schools to engage their local communities